> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads in Ryze

> What Ryze can do with a connected Google Ads account: performance analysis, campaign and budget management, and shopping feed quality.

Once [Google Ads is connected](/integrations/google-ads), Ryze can read performance and act on campaigns under your approval settings.

## Analysis

Ask directly in Claude or ChatGPT:

> Break down last month's spend by campaign and show ROAS for each.

> Which search terms are costing money without converting?

> What changed in the account in the last week?

> Which products are getting the most Shopping impressions but the fewest clicks?

The last is often the most valuable on an ecommerce account — it points at feed and imagery problems rather than bidding ones.

## Management

With approval, the agent can create and adjust campaigns, manage budgets and bids, add negative keywords, and pause underperformers.

Typical instructions:

> Add negative keywords for search terms with over 50 clicks and no conversions.

> Shift budget from campaigns below 1.5 ROAS to those above 3.

## Shopping feed quality

For ecommerce, Shopping performance depends more on feed quality than on bidding. The same catalogue work that drives SEO drives Shopping:

* Product titles matching how people search
* Complete, accurate GTINs
* Correct product categories
* High-resolution imagery
* Accurate price and availability

Ryze optimises the catalogue feed — title rewrites, GTIN assignment, category corrections, image upscaling — which improves Shopping and organic simultaneously. See [merchant listing markup](/shopify/merchant-listings).

## Where accounts usually leak money

* Broad match without tight negative keyword management
* Brand and non-brand mixed in one campaign, making performance unreadable
* Shopping campaigns with poor feed data
* Conversion tracking counting the wrong actions, or double-counting
* Automated bidding given insufficient conversion volume to learn from

## Attribution caveat

Google Ads reports conversions on its own attribution model and lags for recent view-through and cross-device conversions. Recent-day figures are always incomplete. Do not judge a change on 24 hours of Google-reported data.

## Related

* [Paid ads overview](/ads/overview)
* [Creative generation](/ads/creative-generation)