> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of voice in AI

> Share of voice in AI is the percentage of AI-generated answers to a defined set of questions in which a brand is mentioned, measured against the competitors that appear in the same answers.

Share of voice in AI is the percentage of AI-generated answers to a defined set of questions in which a brand is mentioned, measured against the competitors that appear in the same answers.

It answers: *when a buyer asks an AI assistant about this category, how often does our brand come up compared to everyone else's?*

## How it is calculated

Take a fixed set of representative buyer questions. Run each against an answer engine. For every answer, record which brands are named.

```
share of voice = answers mentioning your brand / total answers in the set
```

A competitive view divides each brand's mentions by the total mentions across all brands, so the figures sum to 100%.

## What makes the number meaningful

* **The query set defines the result.** A set weighted toward branded or niche questions inflates the score. Use unbranded, buying-intent questions a prospect would actually ask.
* **Set size matters.** Answer engines are volatile. Tens of queries produce noise; hundreds produce a signal.
* **Query wording changes the field entirely.** Questions phrased around a platform tend to be dominated by that platform's own properties, leaving little room for third-party brands. Questions phrased around the problem are far more open.
* **Compare like with like.** Only track movement against a baseline captured with the same query set and the same engine.

## Share of voice vs citation share

They measure different things and can move independently.

|                                                | measures                                  | driven by                            |
| ---------------------------------------------- | ----------------------------------------- | ------------------------------------ |
| **Share of voice**                             | how often your brand is *named*           | training data, brand presence        |
| **[Citation share](/concepts/citation-share)** | how often your *URLs* are used as sources | retrievable, well-structured content |

Share of voice is the harder number to move and the slower to respond. It reflects how established a brand is in the model's knowledge, which content work influences only indirectly.

## Related

* [Citation share](/concepts/citation-share)
* [AI visibility](/concepts/ai-visibility)