> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# CRO store audit

> What Ryze checks in a conversion audit: speed, product page completeness, checkout friction, mobile experience, and trust signals.

The CRO audit examines where visitors drop out and why. It runs against your connected store and analytics.

## What is checked

**Speed and stability**

* [Core Web Vitals](/concepts/core-web-vitals) on key templates, from field data
* Mobile load performance specifically
* Layout shift during load, which causes mis-taps and abandonment

**Product pages**

* Specification completeness — missing attributes buyers need to decide
* Image quality, count, and zoom
* Shipping cost and delivery time visibility before checkout
* Returns policy clarity
* Review presence and prominence
* Stock and variant clarity

**Checkout funnel**

* Number of steps to purchase
* Forced account creation
* Point at which shipping cost is revealed
* Payment method coverage
* Form length and field friction

**Mobile experience**

* Tap target sizing
* Navigation and filter usability
* Image and content layout at small widths

**Trust**

* Contact details and returns visibility
* Security and payment indicators
* Review authenticity and volume

## How findings are prioritised

By expected revenue impact, not count. A checkout step causing 8% abandonment outranks fifty minor layout observations.

The ordering usually falls out as:

1. Anything blocking purchase on mobile
2. Speed failures on product and checkout templates
3. Missing information that prevents a decision
4. Friction in the checkout sequence
5. Trust and presentation refinements

## Using your analytics

The audit is more useful with [Google Analytics](/integrations/google-analytics) connected, because behaviour data shows where people actually leave rather than where they might.

Without conversion tracking configured in GA4, findings are based on page structure alone — still useful, but not funnel-aware.

## After the audit

Fixes ship with approval, within hours of sign-off. Larger changes are better run as [A/B tests](/cro/ab-testing) than shipped outright, particularly on high-traffic templates.

## Limits

The audit evaluates the store, not the offer. Pricing position, product quality, shipping cost competitiveness, and brand strength frequently matter more than anything on this list — and no amount of layout work fixes an uncompetitive offer.

## Related

* [CRO overview](/cro/overview)
* [Product page conversion](/cro/product-page-conversion)
* [Checkout friction](/cro/checkout-friction)