> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting up your brand

> Teach Ryze your voice, audience and offers once, so every article and creative it makes sounds like your brand instead of generic AI copy.

<iframe className="w-full aspect-video rounded-xl" src="https://www.youtube-nocookie.com/embed/IgLf1rmCkGA?rel=0&modestbranding=1&iv_load_policy=3&cc_load_policy=0&playsinline=1&color=white" title="How to Set Up Your Brand in Ryze" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowFullScreen />

## In this guide

* What the agent stores as brand memory
* How brand details change writing and creatives
* Updating your brand as the business changes

## Read next

* [Agent context and memory](/agent/context)
* [Creative generation](/ads/creative-generation)