> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect Google Analytics

> Connect a GA4 property to Ryze so it can attribute traffic, conversions, and revenue across SEO, paid ads, and CRO.

Google Analytics supplies the behaviour and conversion side of reporting — what visitors did after arriving. Ryze uses it to tie SEO and ad work to revenue rather than to traffic alone.

## Requirements

* A **GA4** property (Universal Analytics is no longer supported by Google)
* At least Viewer access on the property
* Ecommerce tracking configured, if you want revenue attribution

## Connect

<Steps>
  <Step title="Open Integrations">
    **Workspace Settings → Integrations**, then find Google Analytics under **Analytics**.
  </Step>

  <Step title="Authorize">
    Sign in to Google and approve access.
  </Step>

  <Step title="Pick the property">
    Choose the GA4 property for this workspace. If you have several, pick the one matching the store or site.
  </Step>
</Steps>

Start a new chat afterwards.

## What Ryze uses it for

* Traffic by channel, so organic and paid can be separated
* Conversion and revenue attribution
* Landing page performance, which feeds CRO work
* Unified attribution across ads, SEO, and CRO

## Multiple properties

You can connect more than one GA4 property in a workspace — useful where a brand runs several domains. See [Connect multiple accounts](/integrations/multiple-accounts).

For separate clients, use a separate workspace.

## Troubleshooting

**No properties listed.** The authorized Google account lacks access. Sign in with an account that has it.

**Revenue shows as zero.** Ecommerce tracking is likely not configured in GA4, or purchase events are not firing. This is a GA4 setup issue, not a Ryze one.

**Numbers disagree with Shopify.** Expected. GA4 and Shopify attribute differently and use different session and conversion definitions. Use each consistently rather than trying to reconcile them exactly.

**Connection drops.** Click **Reconnect** and re-authorize.

## Related

* [Connect Google Search Console](/integrations/google-search-console)
* [Reports overview](/reports/overview)