> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect Meta Ads

> Connect a Meta ad account to Ryze for Facebook and Instagram campaign management, performance queries, and competitor ad library research.

Connecting Meta gives Ryze access to your Facebook and Instagram campaigns, and enables Meta ad library research for competitor intelligence.

## Requirements

* A Meta Business account with an ad account
* At least **Advertiser** access on the ad account; **Admin** to allow changes
* Access granted through Meta Business Manager rather than a personal profile, where possible

## Connect

<Steps>
  <Step title="Open Integrations">
    **Workspace Settings → Integrations**, then Meta under **Advertising**.
  </Step>

  <Step title="Authorize">
    Sign in to Meta and approve access.
  </Step>

  <Step title="Pick the ad account">
    Choose the ad account for this workspace. Business Manager users will see every account they have access to.
  </Step>
</Steps>

Start a **new chat** afterwards.

## What you can ask

> How did my Meta campaigns perform last week compared to the week before?

> Which creatives have the best ROAS this month?

> Show me what competitors are running in the Meta ad library.

## Competitor ad research

Meta's ad library is public, and Ryze uses it to surface what competitors are currently running — creative formats, messaging, and how long ads have been live. Longevity is the useful signal: ads that have run for months are usually working.

See [Competitor ad library](/ads/competitor-ad-library).

## What the agent can do

With approval: campaign creation and adjustment, budget management, and [AI creative generation](/ads/creative-generation). Changes require sign-off by default — see [Permissions & approvals](/claude/permissions).

## Troubleshooting

**No ad accounts listed.** The authorized Meta user lacks access. Check assignments in Business Manager.

**Connection drops repeatedly.** Meta tokens expire more aggressively than Google's, particularly where two-factor policies or Business Manager role changes are involved. Reconnect from the card.

**Attribution disagrees with GA4 or Shopify.** Expected. Meta uses its own attribution windows and modelling. Do not attempt exact reconciliation — track each consistently.

**Missing conversion data.** Usually a Pixel or Conversions API configuration issue on the Meta side.

## Related

* [Meta Ads in Ryze](/ads/meta-ads)
* [Paid ads overview](/ads/overview)