> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Import your data

> What data carries over when you move to Ryze, what does not, and how to preserve a baseline before switching tools.

The honest summary: **Ryze does not import historical data from other SEO tools.** What it does is reconnect to the original sources, which is where most of the valuable history actually lives.

## What carries over automatically

| source                    | history available                                                              |
| ------------------------- | ------------------------------------------------------------------------------ |
| **Google Search Console** | Up to 16 months of queries, impressions, clicks, and indexation, on connection |
| **Google Analytics**      | Full property history, on connection                                           |
| **Google Ads**            | Full account history                                                           |
| **Meta Ads**              | Full account history                                                           |
| **Your store**            | Complete catalogue, orders, and product performance                            |

This matters more than it first appears. The data most people fear losing — search performance, traffic, conversions, spend — belongs to the platforms, not to the tool that displayed it. Reconnecting the platform recovers it.

## What does not carry over

Data that existed only inside your previous tool:

* **Rank tracking history.** Ryze tracks daily from connection onward. Prior history stays with the old tool.
* **Backlink index data.** Ahrefs and Semrush indexes are proprietary — see [switching from Ahrefs](/migrate/from-ahrefs).
* **Curated keyword lists and projects.**
* **Saved dashboards and report templates.**
* **Content briefs and optimization scores.**
* **Site audit history**, though a fresh audit replaces it immediately.

There is no import path for these. Export them before cancelling.

## Preserve a baseline

This is the part people skip and later regret.

Before switching, record:

* **Organic sessions and revenue** for the last 12 months
* **Conversion rate by device and traffic source** — see [benchmarks](/cro/benchmarks)
* **Rankings for your key terms**
* **Indexed page count**
* **Core Web Vitals** on key templates
* **AI citations**, if tracked — even if the answer is zero

Two reasons this matters. First, without a baseline you cannot tell whether anything improved. Second, the plan guarantees on Traffic Printer and Ecom Autopilot are measured **against your own baseline** — so recording one properly is directly in your interest. See [plans overview](/plans/overview).

## Sequence

<Steps>
  <Step title="Export from the old tool">
    Keyword lists, backlink profile, rank history, outstanding audit findings. Do this while the subscription is live.
  </Step>

  <Step title="Record your baseline">
    The metrics above, dated.
  </Step>

  <Step title="Connect Ryze">
    [Store](/connect-shopify), [Search Console](/connect-gsc), analytics, ad accounts.
  </Step>

  <Step title="Set agent context">
    What you sell, who you sell to, tone. See [agent context](/agent/context) — this determines output quality more than any other setting.
  </Step>

  <Step title="Run a baseline audit">
    Before changing anything, so you can compare later.
  </Step>

  <Step title="Cancel the old tool">
    Only after confirming the exports are complete and readable.
  </Step>
</Steps>

## Related

* [Quickstart](/quickstart)
* [Your first 7 days](/first-week)
* [Moving from an agency](/migrate/from-an-agency)