> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads automation in Ryze: what the AI agent does in your Google Ads account

> What the Ryze agent can read and change in Google Ads, including manager (MCC) accounts, how approvals work, and how to start.

Ryze is an AI agent for Google Ads. Once Google Ads is connected, you can ask about campaign performance in plain language, and the agent can act on campaigns under the approval settings you choose. It works the same in the Ryze chat and from Claude or ChatGPT through the Ryze connector.

## What the agent does in Google Ads

* **Answers performance questions:** spend, ROAS, conversions and changes across every account your login can reach, including client accounts under a manager (MCC) login.
* **Changes campaigns through Google's official API:** creates campaigns, adjusts budgets, bids and keywords, pauses or resumes, and updates ads. Changes follow your **Tool approvals** setting, so you decide what needs your sign-off. See [Paid Ads FAQ](/paid-ads/faq).
* **Proposes fixes on its own:** once accounts are connected it checks them several times a day and sends proposed fixes to your [Inbox](/agent/approvals).
* **Runs a campaign end to end:** with [Managed Campaigns](/paid-ads/managed-campaigns) you set a daily budget and a goal; before building, the agent reads the last 90 days of the account, including converting search terms. It creates its own campaign named "\[Managed by Ryze]" and never pauses, edits or reuses your existing campaigns.
* **Watches competitors:** live Google ads from the brands you track. See [Competitor Ads](/paid-ads/competitors).
* **Sends conversions server-side** to Google Ads with the [Ryze Pixel](/paid-ads/ryze-pixel), if you turn it on.

## What you need

* A Google login with access to at least one Google Ads account; standard or admin access to allow changes. Agencies connect the manager login once. See [Connect Google Ads](/integrations/google-ads).
* The Paid Ads plan: $89/month with a 7-day free trial, up to 3 workspaces. The Agency plan ($279/month) covers unlimited workspaces. See [Plans & pricing](/plans/overview).

## Try it

> Pull the last 7 days of Google Ads spend and break it down by campaign.

> Which search terms spent money without converting this month? Add the worst ones as negatives.

> What changed in my account in the last week?

Related: [Meta Ads in Ryze](/paid-ads/meta-ads) · [Paid Ads overview](/paid-ads/introduction) · [Connect Claude](/claude/connect)


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