> ## Documentation Index
> Fetch the complete documentation index at: https://help.get-ryze.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Product structured data on Shopify

> How to implement valid Product schema on Shopify, the properties Google requires, and the theme-generated markup problems that cause it to be ignored.

`Product` structured data tells search engines and shopping agents what a page is selling, at what price, and whether it is available.

Most Shopify themes generate some product markup. Its quality varies widely, and incomplete markup is frequently ignored entirely rather than partially honoured.

## Required and recommended properties

For product rich results, Google requires:

* `name`
* `image`
* `offers` containing `price`, `priceCurrency`, and `availability`

Strongly recommended:

* `sku` and `gtin` — needed for merchant listings
* `brand`
* `description`
* `aggregateRating` and `review` where reviews genuinely exist
* `shippingDetails` and `hasMerchantReturnPolicy` — see [merchant listing markup](/shopify/merchant-listings)

## Example

```json theme={null}
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trail GTX Hiking Boot",
  "image": ["https://example.com/boot.jpg"],
  "description": "Waterproof full-grain leather hiking boot with a Vibram sole.",
  "sku": "TRL-GTX-42",
  "gtin13": "0123456789012",
  "brand": { "@type": "Brand", "name": "Example Co" },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/products/trail-gtx",
    "price": "149.00",
    "priceCurrency": "GBP",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
}
```

## The failures that matter

**Markup that contradicts the page.** A schema price differing from the rendered price is a violation and can cost rich results across the site. This happens constantly on stores where markup and display are generated separately.

**Stale availability.** `InStock` on a sold-out product misleads shopping surfaces and agents, and erodes feed trust.

**Missing `offers`.** `Product` without a valid offer is not eligible for product rich results.

**Duplicate markup.** A theme and an app both emitting `Product` schema produces conflicting blocks on one page. Check the rendered source, not the template.

**Variant confusion.** Marking up one variant's price on a page presenting several. See [product variant markup](/shopify/product-variants).

**Review markup without visible reviews.** A violation, and one that attracts manual action.

## Validate

* [Rich Results Test](https://search.google.com/test/rich-results) — per URL
* [Schema.org validator](https://validator.schema.org) — vocabulary correctness
* Search Console → Shopping and Enhancements reports — sitewide errors, which is where scale problems appear

Always validate the **rendered** page.

## What Ryze does

Ryze audits product markup across the catalogue, reports missing and invalid properties, and ships schema fixes with approval — including GTIN assignment and category corrections at feed level.

## Primary reference

* [Google product structured data](https://developers.google.com/search/docs/appearance/structured-data/product)

## Related

* [Merchant listing markup](/shopify/merchant-listings)
* [Structured data for AI search](/ai-visibility/structured-data-for-ai)