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This video shows an earlier version of the menu. Today exchange links appear in SEO → Backlinks & PR, on the Backlinks tab, and the Backlink exchange switch is in SEO → Preferences, under Publishing.

In this guide

  • How partners are matched to your articles
  • Where exchange links are placed
  • How often links go out

Steps

  1. Let it run. The Backlink exchange switch is on by default and there is no outreach to do — exchange links start once you have published articles on your own domain. Who takes part and how partners are matched: Backlink Exchange.
  2. See your links: open SEO → Backlinks & PR and go to the Backlinks tab.
  3. To opt out, open SEO → Preferences → Publishing and turn off Backlink exchange.