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Backlinks, guest posts and press releases are part of the Traffic Printer plan. On SEO Starter the Backlinks & PR page shows Unlock Mentions — click it to add them to your plan. Content Plan (up to 90 articles per billing cycle), Technical Audit, Keywords & Prompts, AI Visibility, Backlink Exchange and Blog Studio are included in both SEO plans. See Plans & pricing.
Backlinks are links from other sites pointing to yours. They’re one of the strongest signals search engines use to judge authority, and Ryze builds them for you — you don’t run any outreach yourself. Find them under Backlinks & PR in the SEO sidebar, alongside guest posts and press releases. Ryze builds backlinks through three channels:
  • Partner network — Ryze runs a large network of partner sites, which places links back to your pages. This is the main driver — 50+ backlinks a month on the Traffic Printer plan, placed steadily through the month, with no outreach on your side.
  • Guest post placements — each placed guest post links back to your site.
  • Press syndication — each press release pickup across news outlets is another link.
Every link is recorded as a backlink with its anchor text, referring URL, and the page and keyword it points to. Separately, Backlink Exchange swaps relevant links between sites in the Ryze network — on both SEO plans. The page header reads Mentions — it’s the same page as Backlinks & PR in the sidebar.
  • Timeline card at the top — this cycle’s press, backlinks and guest posts, with X of Y live for each and when they usually land. Press goes out within days; the first backlinks and guest posts land in 1–3 weeks, then more every few days until the cycle closes.
  • Tabs — All, Press, Guest Post and Backlinks.
  • Backlinks tab columns — URL (referring), Page (target), Product, Keyword, Anchor and Status.
  • Click a press release or guest post to read, edit, approve or publish it. Improve Mentions asks the agent to review your drafts; it asks you before changing anything.
  • The gear icon (Settings) opens SEO → Preferences, where the Press releases and Backlink exchange switches live.
You don’t need to start anything — placements land on their own through each cycle.

Tracking authority

Beyond the links Ryze builds, it tracks your overall backlink profile — your domain rating, total backlinks, and referring domains over time. Find it under Analytics → Search Performance, on the SEO tab, in the Authority & Backlinks card — see Search Performance.

Guest Posts

Placed articles that also earn links.

Press Releases

Syndicated PR that earns links.

Backlink Exchange

Reciprocal links across the network.