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Keywords are what your content is built to rank for. Ryze generates and selects them automatically, grounded in real search data rather than guesswork. Find them under SEO → Keywords & Prompts in the sidebar (the page header reads Queries — it’s the same page). The page has two tabs: Keywords (volume, difficulty, your Search Console position and its trend) and Prompts (the questions tracked on AI assistants — see Prompts below and AI Visibility). The row at the top shows Keywords, Avg search volume, AI prompts (n/50) and AI visibility.

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How keywords are generated

It’s a three-stage pipeline:
1

Seed

Ryze derives a set of seed phrases from your site — what you sell, your industry, and the buyer vertical you serve — the starting points a buyer might search.
2

Expand

Each seed is expanded with live search data into hundreds of real keyword candidates, each carrying actual search volume, difficulty, intent, and CPC. Obvious noise (jobs, salaries, “how to become”, PDFs) is filtered out, and very low-volume terms are dropped.
3

Select

An AI step picks the final set — the keywords most worth chasing.

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How keywords are chosen

The selection isn’t “highest volume wins.” Ryze weighs, in priority order:
  1. Real volume — enough search demand to be worth it.
  2. On-topic — a searcher would recognize your product as the answer.
  3. Commercial intent — buying-intent keywords beat purely informational ones.
  4. Difficulty — lower keyword difficulty preferred, so you can actually rank.
  5. Diversity — no near-duplicate keywords, and no piling onto one head term.
The result is a focused set tied to your business and buyer vertical — quality over raw count.

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Add or remove keywords

  • Remove — open the actions menu on a keyword’s row and click Delete. The keyword leaves your list; this can’t be undone.
  • Add or explore — click Explore Queries and the agent reviews your current set — coverage, gaps, what’s winnable — and suggests new keywords worth adding. It asks before changing anything. You can also just ask in any chat, for example “add the keyword soundproof office pod”.

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Prompts

Prompts are the questions your buyers ask AI assistants. During setup Ryze adds starter prompts — 5 topics with 5 prompts each — and you can track up to 50.
  • Prompts are grouped by topic. To add more, click Add: pick a topic or create a New topic…, then enter one prompt per line — or use Suggest prompts. Details: AI Visibility.
  • To change a prompt, open its ⋯ menu and click Edit or Delete.

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Keep positions fresh

On the Keywords tab, Refresh pulls fresh Search Console positions now. On the Prompts tab, Refresh re-asks all your prompts on ChatGPT, Claude, Gemini and Perplexity — you confirm first. The Settings icon next to it sets Auto-refresh for both — Off, Weekly or Monthly. After each refresh you get an email digest; you can turn it off in Notifications.
Volume and difficulty are pulled live from search data and reflect your workspace’s country. Ryze never makes these numbers up.

Brand

The brand context keyword seeds are built from.

Content Plan

How keywords turn into articles.