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Open SEO → Preferences in the sidebar. The page has three tabs: Content, Publishing and Blog Studio. Switches and dropdowns save as soon as you change them; text fields have a Save button.

Content

Language & Region
  • Article language — every generated article is written in this language.
  • Target market — search data and keyword research use this market.
Writing
  • Article length — Dynamic (adapts to search intent), 1,200–1,600, 1,700–2,300 or 2,400–2,800 words.
  • Tone of voice — e.g. “Confident, practical, no fluff”.
  • Custom writing instructions — anything the writer should always do or avoid.
  • Article examples — reference posts the writer mimics for structure and style.
Visuals
  • AI images — a cover and in-article images for every article. Turn it off to publish without images.
  • Image style — Photo Realistic, Illustration, Sketch or Watercolor, or Add your image so generated images follow your own look.
Who you are, your products and audience live in Brand, not here.

Publishing

  • Publishing mode — Automatic (content publishes on schedule) or Manual (you publish drafts yourself).
  • Publish to — which connected platform receives your articles.
  • Override blog URL — only if readers see articles at a different address than the CMS, e.g. https://www.example.com/blog.
  • Backlink exchange and Press releases — switches for these Backlinks & PR features. See Backlinks & PR.
  • Publishing platforms — connect your CMS once and new articles get published for you. See Integrations.

Blog Studio

The Blog Studio tab opens a separate page for a blog hosted by Ryze — on a free Ryze subdomain or your own domain. It works once Ryze Hosting is connected.
  • Design — favicon, site name and meta description, theme, colors, fonts, corners and layout. Match my website style pulls colors, fonts and header/footer from your live site.
  • Code — your own markup and styles in the head and footer of every blog page.
  • SEO — verify the blog in Search Console, link it from your main site, or turn on Keep this blog out of Google if the same articles are also published on your own site.
Video walkthrough: Blog Studio guide.