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Backlinks, guest posts and press releases are part of the Traffic Printer plan, which includes 1 press release a month. On SEO Starter the Backlinks & PR page shows Unlock Mentions — click it to add them to your plan. Content Plan (up to 90 articles per billing cycle), Technical Audit, Keywords & Prompts, AI Visibility, Backlink Exchange and Blog Studio are included in both SEO plans. See Plans & pricing.
Press releases are Ryze’s PR channel. It writes a release and submits it to a newswire that syndicates to news outlets — each pickup a mention and a link back to your site. Find them under Backlinks & PR in the SEO sidebar, alongside guest posts and backlinks.

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How it works

1

Draft

Ryze writes a press release — title, summary, and body — around your company and a key page.
2

Review and edit (optional)

Open the release to read it. Click Edit to change the text or the contact details, or click Improve This Placement to have the agent review it.
3

Submitted to publisher

While the Press releases switch (SEO → Preferences → Publishing) is on, a drafted release is submitted to the newswire automatically in the nightly run. Click Publish now on the release to send it right away.
4

Published

The newswire syndicates it to news outlets, usually within 24–48 hours after submission. Open the release to see Published on N sites.
Editing a draft doesn’t hold it back — the nightly run submits every drafted release. To hold a release, turn Press releases off in SEO → Preferences → Publishing (Ryze keeps drafting but stops sending) or delete the draft.

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Contact details

Open the release and click Edit. The Contact information card — Contact name, Email, Phone, Address, City and State — is printed in the release’s contact block. Check it before the release goes out.

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Restricted industries

The newswire’s editors apply stricter rules to certain industries. For clients in those classes — designer-styled physical goods, supplements and wellness, cosmetic or surgical practices, and businesses serving crypto, gambling or cannabis — a ranking-style release (“Top 7 …”, “Best … of 2026”) is rejected for its format alone, while a plain company announcement about the same business passes review. Ryze handles this for you: in a restricted class, releases are written as announcements — company news such as pricing, delivery terms, standards, or process — rather than rankings, and a release that was bounced for its format is rewritten the same way before it is resubmitted. You don’t need to change anything; the draft you review will simply be shaped as an announcement.

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Why they matter

Press pickups generate backlinks across news sites, which strengthens your domain authority. See Backlinks.

Guest Posts

Placed articles that earn links.

Backlinks

How press and guest posts build authority.