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Both dashboards live under Analytics in the sidebar and pull data from your connected accounts. Click Refresh at the top to pull the latest numbers; the line under the title shows when they were last updated.

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Search Performance

Open Analytics → Search Performance. It’s part of the SEO plans and needs Google Search Console — without it the page asks you to connect it. Three tabs:
  • SEO — organic clicks, impressions and position over time, clicks by country, position distribution (Top 3 / 4–10 / 11–20 / 21+), branded vs non-branded clicks, and authority & backlinks history.
  • GEO — how AI assistants answer your buyers’ questions and whether they name you. Needs Google Analytics. This is the same view as Analytics → AI Visibility — see AI Visibility.
  • Content — how your published articles perform: published count, clicks, impressions, how many are indexed and ranking, and a table per article.

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Ads Performance

Open Analytics → Ads Performance. It’s part of Paid Ads and shows the last 30 days across your connected ad accounts. If none are connected, click Open Integrations — see Integrations. Use the account selector at the top to choose which accounts to include. Four tabs:
  • Overview — spend, results, best CPA and clicks; top movers; cost per conversion; daily spend and conversions by platform; top campaigns; channels; ROAS and spend by day & hour (hourly data from Google and Meta only).
  • Campaigns — active campaigns, best CPA, conversion rate, average CPC, and the full campaigns table.
  • Creatives — your running ads with spend, CTR, CPC and results, as cards or a table. Needs a Meta or LinkedIn account with running ads.
  • Portfolio View — every selected account side by side: spend, ROAS and CPA by account, and an all-accounts table.
If accounts report in different currencies, totals are shown in one currency and the page tells you which accounts are left out. To dig into a number, ask the agent in New chat — it reads the same data.