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Connecting Meta gives Ryze access to your Facebook and Instagram campaigns, and enables Meta ad library research for competitor intelligence.

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Requirements

  • A Meta Business account with an ad account
  • At least Advertiser access on the ad account; Admin to allow changes
  • Access granted through Meta Business Manager rather than a personal profile, where possible

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Connect

1

Open Integrations

Workspace Settings → Integrations, then Meta under Advertising.
2

Authorize

Sign in to Meta and approve access.
3

Pick the ad account

Choose the ad account for this workspace. Business Manager users will see every account they have access to.
Start a new chat afterwards.

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What you can ask

How did my Meta campaigns perform last week compared to the week before?
Which creatives have the best ROAS this month?
Show me what competitors are running in the Meta ad library.

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Competitor ad research

Meta’s ad library is public, and Ryze uses it to surface what competitors are currently running — creative formats, messaging, and how long ads have been live. Longevity is the useful signal: ads that have run for months are usually working. See Competitor ad library.

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What the agent can do

With approval: campaign creation and adjustment, budget management, and AI creative generation. Changes require sign-off by default — see Permissions & approvals.

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Troubleshooting

No ad accounts listed. The authorized Meta user lacks access. Check assignments in Business Manager. Connection drops repeatedly. Meta tokens expire more aggressively than Google’s, particularly where two-factor policies or Business Manager role changes are involved. Reconnect from the card. Attribution disagrees with GA4 or Shopify. Expected. Meta uses its own attribution windows and modelling. Do not attempt exact reconciliation — track each consistently. Missing conversion data. Usually a Pixel or Conversions API configuration issue on the Meta side.