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Connecting Meta Ads gives Ryze access to your Facebook and Instagram campaigns — performance, spend, and audiences.

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Requirements

  • A Meta Business account with an ad account
  • At least Advertiser access on the ad account; Admin to allow changes
  • Access granted through Meta Business Manager rather than a personal profile, where possible

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Connect

1

Open Integrations

Open Integrations in the left sidebar and find Meta Ads under Advertising.
2

Click Connect

You’re redirected to Meta. Sign in and approve access — keep every requested permission checked.
There’s no ad account to pick. Ryze sees every ad account that login can reach, and the card shows Connected. The agent can use it from your next message.

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Choose the accounts the agent uses by default

Click View on the card and use Agent default accounts to select the ad accounts the agent should work with first. It can still reach all the others — just name one in chat. See Agent default accounts. To connect another Meta login, click View → Add one more account.

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What you can ask

How did my Meta campaigns perform last week compared to the week before?
Which creatives have the best ROAS this month?
Which ad sets are spending without conversions?

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What the agent can do

Campaign creation and adjustment, budget management, and AI ad creatives. By default the agent runs its tools on its own: the Tool approvals setting in the chat composer starts on Skip all approvals. To review changes before they happen, switch it to Approve write & delete (reads run freely, changes need approval) or Manual approve (every tool that touches your data needs approval). Scheduled tasks run without an approval step. Improvements the agent finds on its own go to your Inbox instead: nothing there changes until you approve. In Claude, approvals are set in Claude itself — set write and delete tools to Needs approval to be asked first (see Permissions & approvals). To see what competitors are running on Meta, use Competitor Ads.

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Troubleshooting

An ad account is missing. The connected Meta user lacks access to it. Check assignments in Business Manager, or connect the right login with Add one more account. Card shows Reconnect needed. Meta access expires more often than Google’s, particularly after two-factor or Business Manager role changes. Click Reconnect and sign in again. Attribution disagrees with GA4 or Shopify. Expected. Meta uses its own attribution windows and modelling. Track each consistently rather than reconciling exactly. Missing conversion data. Usually a Pixel or Conversions API configuration issue on the Meta side.