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Google Analytics supplies the behaviour and conversion side of reporting — what visitors did after arriving. Ryze uses it to tie SEO and ad work to revenue rather than to traffic alone. On the Integrations page it’s called Google Analytics 4.

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Requirements

  • A GA4 property (Universal Analytics is no longer supported by Google)
  • At least Viewer access on the property
  • Ecommerce tracking configured, if you want revenue attribution

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Connect

1

Open Integrations

Open Integrations in the left sidebar and find Google Analytics 4 under Analytics.
2

Click Connect

You’re redirected to Google. Sign in and approve access — keep every requested permission checked.
3

Choose the Property

Back in Ryze, the Google Analytics 4 window opens on its own. Pick the Property for this workspace (listed as account — property) and click Save.
Until a Property is saved, the card shows Require setup. Click View to finish.

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Change the Property or default accounts later

Click View on the card to change the Property, pick Agent default accounts (the properties the agent looks at first when you don’t name one — see Agent default accounts), or connect another Google login with Add one more account.

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What Ryze uses it for

  • Traffic by channel, so organic and paid can be separated
  • Conversion and revenue attribution
  • Landing page performance
  • Traffic from AI assistants (ChatGPT, Perplexity and others) by engine and landing page — see AI Visibility

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Multiple properties

A brand running several domains can connect more than one Google login and choose a property for each. See Connect multiple accounts. For separate clients, use a separate workspace.

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Troubleshooting

No properties to pick. The Google login you used lacks access. Connect with a login that has it. Revenue shows as zero. Ecommerce tracking is likely not configured in GA4, or purchase events are not firing. This is a GA4 setup issue, not a Ryze one. Numbers disagree with Shopify. Expected. GA4 and Shopify attribute differently and use different session and conversion definitions. Use each consistently rather than trying to reconcile them exactly. Card shows Reconnect needed. Click Reconnect and sign in to Google again.