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Connecting Google Ads lets you ask about campaign performance in plain language and lets the agent act on campaigns under your approval settings.

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Requirements

  • A Google login with access to at least one Google Ads account; standard or admin access to allow changes
  • For agencies: connect the manager (MCC) login once — the agent can reach every client account under it; name the client in chat

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Connect

1

Open Integrations

Open Integrations in the left sidebar and find Google Ads under Advertising.
2

Click Connect

You’re redirected to Google. Sign in with the login that has access to your ad accounts and approve access — keep every requested permission checked.
That’s it — there’s no account to pick. Ryze sees every Google Ads account that login can reach, and the card shows Connected. The agent can use it from your next message.

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Choose the accounts the agent uses by default

If the login reaches many ad accounts, click View on the card and use Agent default accounts to select the ones the agent should work with first. It can still reach all the others — just name one in chat. See Agent default accounts. To connect a second Google login, click View → Add one more account.

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What you can ask

Pull the last 7 days of Google Ads spend and break it down by campaign.
Which campaigns have ROAS below 2 this month?
What changed in my account in the last week?

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What the agent can do

The agent can create and adjust campaigns, manage budgets, and generate ad creatives. By default the agent runs its tools on its own: the Tool approvals setting in the chat composer starts on Skip all approvals. To review changes before they happen, switch it to Approve write & delete (reads run freely, changes need approval) or Manual approve (every tool that touches your data needs approval). Scheduled tasks run without an approval step. Improvements the agent finds on its own go to your Inbox instead: nothing there changes until you approve. In Claude, approvals are set in Claude itself — set write and delete tools to Needs approval to be asked first (see Permissions & approvals).
Check your Tool approvals setting before you ask the agent to work on a live spending account. This is the connection where an unwanted change costs real money.

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Troubleshooting

“This Google account has no access to a Google Ads account.” You signed in with a login that isn’t on any Google Ads account. Connect again with the login that has access to your ad account. “This Google login has no accessible Google Ads accounts — reconnect Google Ads with a login that can access the ad account.” The connected login doesn’t reach any Google Ads account. Click View → Add one more account and sign in with the login that has access, then remove the old one with the trash icon. An account is missing. The connected login can’t reach it, or it sits under a manager account you didn’t sign in with. Connect the right login with Add one more account. Changes rejected. The connected user likely has read-only access. Google Ads permissions are set in Google, not in Ryze. Data looks delayed. Google Ads reporting lags for recent conversions, particularly view-through and cross-device.