Inbox and approvals

Approvals flip the direction of work. Instead of you checking dashboards for problems, the agent continuously researches your connected accounts — SEO and paid — and when it finds something worth fixing, it files a proposal. You review the exact change, approve or reject, and on approval the agent applies it. Proposals land on Home, in the Needs you list — the badge on Home shows how many are waiting. Click View all to open the Inbox with everything that needs your decision.

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What a proposal looks like

Every proposal is specific and grounded in your data — never “consider improving X”. Open one to see:

• Title and description at the top — what’s wrong, what it costs you, and why it matters, with real numbers from your accounts.
• Entity — the exact account and campaigns the change touches.
• Proposed changes — a before/after table of every change the agent wants to make.
• Evidence — the data the agent pulled to reach its conclusion.

Each proposal is labeled SEO or Paid Ads, so you can tell at a glance which part of your marketing it touches.

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Approve or reject

• Approve — the agent applies the change to your account and verifies it landed. Use the arrow next to the button to pick Approve with a note when you want something done differently — for example “keep the daily budget at €20” or “apply only to the UK campaign”. The agent reads your note before touching anything.
• Reject — nothing is touched. You can add an optional reason, which helps the agent propose better changes next time.

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After you decide

• An approved card moves to Applying, then to Applied — with an Agent note on what was done — or to Failed, with Why it wasn’t applied. Already resolved means the agent re-checked and the problem was already gone.
• Your note from Approve with a note is shown on the card as Your note.
• Expected impact shows the estimated effect (est.) or, once there’s data, the measured one (measured).
• Tracing → View research run or View apply run opens the agent’s chat for that card, so you can see exactly what it looked at and did.

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Blocked proposals

Sometimes the agent finds a real problem but can’t fix it from its side — a tag that must be installed on your website, a pixel that needs verifying, a platform it has no access to. Those proposals arrive as Blocked: the same evidence and proposed changes, plus a blocker note that tells you exactly what to do and where.

• I fixed it — tell the agent you’ve resolved the blocker. It re-checks before proceeding — if the fix is actually live, the proposal moves forward; if not, it stays blocked and tells you what’s still missing.
• Acknowledge — you’ve seen it and will handle it yourself.

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Opportunities

Besides fixes, the agent files a second kind of proposal: an Opportunity — demand you aren’t capturing yet rather than something that’s broken. Today these are SEO cards: a search query with real volume where you’re outside the top 20, or a question AI assistants keep answering without naming you. Each opportunity proposes one new article for your Content Plan. Instead of a before/after table, the card shows Setup:

• Title, Primary keyword and Archetype (the type of article)
• Monthly searches, when there’s volume data
• What it must cover — the points the article has to answer
• Replaces and Replaced topic searches — when the article takes the place of a topic already planned

Under Who can apply it, the card says Can be applied by Ryze: click Approve and Ryze writes the article and publishes it like any other Content Plan article. Click Reject to skip it. The agent keeps a short backlog, so you see at most a couple of opportunities at a time.

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Other items in your Inbox

The Inbox isn’t only proposals. It also collects anything else that’s waiting on you — for example articles that failed to publish, Technical Audit issues, or a managed campaign whose agent asked you a question.

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Get notified

Click Notifications at the top of the Inbox to choose who hears about new approvals — pick Slack channels, email recipients, or both, then Save. Also add recipients to this workspace gives each email address you add a seat in the workspace, with access to everything in it.

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Proposals from scheduled tasks

A scheduled task that finds a change worth making — a budget, bid, targeting, keyword, creative or content change — files it as a card here too. The agent can’t read replies to the result email, so don’t answer it with “approve” or new instructions: open Home → Needs you or the Inbox and click Approve or Reject on the card. To give the agent new instructions, start a new chat or edit the task.

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How proposals are found

The agent runs research on a regular cadence per product, in the background — no setup needed. It only files a proposal when it finds something concrete and worth your attention; quiet accounts produce no noise. Research runs are free — you only spend credits when you approve a fix and the agent applies it. The agent does pause research while your organization’s credit balance is at zero, so if proposals stop arriving, check your balance first (see Credits & Usage).

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