Competitor Ads

Find it under Ads → Competitor Ads in the sidebar. Ryze pulls the ads brands are running right now across Google, Meta, and LinkedIn — so you always know what your competitors are putting out. The page has two tabs:

• Explore — live ads from brands in your industry, whether you track them or not. Filter by industry, platform, format, duration and status, and sort by Newest or Trending. Like what a brand is doing? Use the track button on its ad to add it to your list.
• Tracked Competitors — the ads of the brands you track.

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Track a competitor

Click Add competitor, then enter the brand name and its domain, and click Track. When you don’t have any competitors yet, the Tracked Competitors tab offers Discover competitors: Ryze finds brands running ads in your space and you pick the ones to track (or Add manually). The first sync usually takes 3–5 minutes — the page updates on its own when it’s ready. Re-sync at the top pulls fresh ads for every tracked brand on demand. No ads showing for a competitor? Ryze looks the brand up by the name and domain you entered:

• Meta — ads are found by the brand name, then matched to the brand’s Facebook page by the domain and name in the ads. Once the page is matched, Ryze pulls its ads from all countries.
• Google — ads are found by the domain, in your workspace’s market: the one you confirmed in the setup chat, or Target market under SEO → Preferences if you have SEO. When no market is set, Ryze uses the US. The market is taken when you add the competitor.
• LinkedIn — ads are found by the advertiser name.

If nothing shows up after the first sync, check that the name matches the brand’s Facebook page and that the domain is the one its ads link to. To correct either, stop tracking the brand (trash icon on its chip) and add it again, then click Re-sync. The brand may also simply not be running ads right now.

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Browse their ads

On Tracked Competitors, each brand is a chip at the top — click one to see only its ads. Use the filters to narrow things down:

• Platform — Google, Meta, or LinkedIn.
• Format — text, image, or video.
• Duration — how long an ad has been running. Ads that run a long time are usually the ones that work.
• Status — active or inactive.

Click any ad to open it. You’ll see the format, platform, how long it’s been running, and whether it’s still active — plus Open original. To stop tracking a brand, click the trash icon on its chip.

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Get an email when they launch new ads

Click the bell icon on a competitor’s chip to turn on new-ad alerts, and Ryze emails you when they ship new ads — so you don’t have to keep checking. How it works:

• Ryze refreshes your competitors’ ads once a week and checks each tracked brand for new creatives.
• If a competitor launched new ads, you get one email with a summary of who shipped what, and a link back to this page.
• No new ads, no email. You only hear from Ryze when there’s something new to see.

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Turn an ad into your own

Found an ad worth borrowing? Open it and click Iterate with AI (available for text and image ads, not for video). Ryze opens a chat with the ad’s image attached, if it has one:

• If the ad has copy — a headline, text or call to action — the chat asks for 3 stronger variations of that copy:

Here’s a competitor’s ad copy. Write me 3 stronger variations I can use.

• If it has no copy, the chat asks Ryze to create your own version of the ad.

Then keep going in the chat to rework it for your brand.

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