What the agent does in Google Ads
- Answers performance questions: spend, ROAS, conversions and changes across every account your login can reach, including client accounts under a manager (MCC) login.
- Changes campaigns through Google’s official API: creates campaigns, adjusts budgets, bids and keywords, pauses or resumes, and updates ads. Changes follow your Tool approvals setting, so you decide what needs your sign-off. See Paid Ads FAQ.
- Proposes fixes on its own: once accounts are connected it checks them several times a day and sends proposed fixes to your Inbox.
- Runs a campaign end to end: with Managed Campaigns you set a daily budget and a goal; before building, the agent reads the last 90 days of the account, including converting search terms. It creates its own campaign named “[Managed by Ryze]” and never pauses, edits or reuses your existing campaigns.
- Watches competitors: live Google ads from the brands you track. See Competitor Ads.
- Sends conversions server-side to Google Ads with the Ryze Pixel, if you turn it on.
What you need
- A Google login with access to at least one Google Ads account; standard or admin access to allow changes. Agencies connect the manager login once. See Connect Google Ads.
- The Paid Ads plan: 279/month) covers unlimited workspaces. See Plans & pricing.
Try it
Pull the last 7 days of Google Ads spend and break it down by campaign.
Which search terms spent money without converting this month? Add the worst ones as negatives.
What changed in my account in the last week?Related: Meta Ads in Ryze · Paid Ads overview · Connect Claude