This video shows an earlier version of the app. Today Brand is its own item in the sidebar, with four tabs — Identity, Visual, Context and Memory — and logos, product photos and reference images go to Media.
In this guide
- What the agent stores as brand memory
- How brand details change writing and creatives
- Updating your brand as the business changes
Where to find it
Open Brand in the sidebar.Steps
- Check what Ryze wrote. Ryze builds the first version of your brand profile by reading your site. If there is no profile yet, click Generate brand profile or Set up manually.
- Edit the brand description at the top — what the company does, for whom, and what makes it different.
- Fill in the tabs: Identity (what you sell, your industry and tone of voice), Visual (brand colors and fonts), Context (notes the agent should always remember, and blog examples that show your voice) and Memory (short facts the agent keeps — click Add memory to add one).
- Click Improve Brand Profile if you want the agent to review the profile. It flags anything weak or missing and asks before changing anything.
- Upload logos, product photos and videos in Media in the sidebar. The agent looks there first when it needs your product photos.