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When you connect a Shopify store, Ryze audits it against your Search Console data, DataForSEO rankings, and your catalogue. This is the check list.

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Technical

  • Crawlability — robots.txt rules blocking pages that should be indexable
  • Indexation — pages carrying noindex, and pages excluded in Search Console
  • Canonical tags — missing, self-referencing incorrectly, or pointing to the wrong URL
  • Redirect chains and loops
  • Broken internal links and 404s that still receive traffic or links
  • Pagination — broken or blocking access to deep catalogue pages
  • Sitemap accuracy — non-canonical or non-indexable URLs included
  • Duplicate URLs across collection paths and variants

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On-page

  • Missing, duplicated, or truncated title tags
  • Missing or duplicated meta descriptions
  • Heading structure — multiple H1s, skipped levels
  • Thin product descriptions, and descriptions copied from the supplier
  • Thin or empty collection pages
  • Image alt text
  • Internal linking — orphan pages, and key pages with too few inbound internal links

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Structured data

  • Presence of Product schema on product pages
  • Completeness of the offers block — price, priceCurrency, availability
  • Markup that contradicts the visible page, particularly price and availability
  • Invalid or partial markup that will be ignored
  • BreadcrumbList and Organization presence
  • Review markup validity where reviews exist

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Catalogue and feed

  • Missing GTINs
  • Incorrect product categories
  • Product titles that will not perform in shopping surfaces
  • Low-resolution imagery
  • Out-of-stock products returning soft 404s or removed without redirects
  • Variant handling — near-duplicate pages without canonicals

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Performance

  • Core Web Vitals — LCP, INP, CLS against field data
  • Unoptimised and oversized images
  • Render-blocking scripts, including accumulated app scripts
  • Excess JavaScript
  • Missing lazy-loading

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What happens after the audit

Findings are prioritised by expected impact rather than by count. Approved fixes ship within hours — see permissions and approvals to control what needs sign-off. Ask the assistant directly:
Audit my store and show me the biggest on-page SEO issues.
Which of my collection pages are thin, and what should they say?

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Limits

The audit reflects what Ryze can read through the Shopify connection and your connected analytics. It does not evaluate commercial factors — pricing position, product quality, or brand strength — which frequently matter more than any technical finding.