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Crawl errors appear in Search Console → Pages. Most stores have some, and most of them do not matter. Knowing which do is the useful skill.

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The error types

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Which to fix first

Server errors. A 5xx means the site was unreachable. Persistent 5xx damages crawl rate and rankings. Check hosting and app-induced load. Soft 404s. Empty product pages, empty categories, pages that removed their content but still return 200. Fix by populating, removing, or redirecting. These accumulate silently on stores that empty pages instead of deleting them. Redirect chains and loops. Collapse A → B → C to A → C. Loops break crawling entirely. 404s with inbound links or traffic. These are lost value. Redirect them to the closest genuine equivalent. “Crawled — currently not indexed” at scale. Google read the pages and declined. Nearly always thin or duplicate content — see programmatic SEO.

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Which to ignore

404s for pages that should not exist and have no links. A 404 is the correct response. You do not need to redirect every deleted page. Blocked URLs you intentionally blocked. Filter and sort parameters showing as blocked is the system working. Small numbers of “Discovered — not indexed” on a large catalogue. Some of this is normal. Do not chase zero errors. A large store with zero reported issues usually means something is not being crawled at all.

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Diagnosing at scale

If discovered-but-not-indexed counts are very large relative to your product count, the likely cause is a crawl trap — usually faceted navigation generating unbounded URL combinations. Google is spending its budget on filter permutations instead of products. Check crawl stats: if parameter URLs dominate, that is the problem. See crawl budget.

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What Ryze does

Crawl errors, redirect chains, soft 404s, and broken pagination are detected in the technical audit, prioritised by impact, and fixed with approval.