Skip to main content
An AI-readable product page states its facts as data a machine can extract, in HTML that does not require JavaScript to reveal. Most product pages fail this not because they lack information, but because the information exists only inside images, scripts, or persuasive prose.

​
Render the facts in HTML

If the price, availability, and specifications only appear after JavaScript runs, many retrieval crawlers will never see them.
  • Serve body content, price, and availability in the initial HTML
  • Do not lock specifications inside tabs or accordions that load on click
  • Never put specifications only in an image — a spec table rendered as a JPEG is invisible
Check: view source, or fetch the page with JavaScript disabled. What remains is roughly what a crawler gets.

​
State attributes as data, not prose

“Perfect for long days on the trail” is unextractable. A machine cannot filter on it. Give every product complete, explicit attributes:
  • Material, dimensions, weight, capacity
  • Size and fit, including width where relevant
  • Compatibility and requirements
  • Care, warranty, and returns terms
  • Colour, and what variant options exist
Missing attributes cause silent exclusion. An agent filtering for “wide fit under £150” drops any product whose data does not say so — it does not fall back to reading your copy.

​
Add valid structured data

Product schema in JSON-LD is what makes a page machine-comparable. At minimum include name, description, sku, brand, image, and an offers block with price, priceCurrency, and availability. Two rules that are broken constantly:
  • Markup must match the visible page. A price in schema that differs from the rendered price is a violation and can result in loss of rich results.
  • Availability must be accurate. Stale InStock markup on a sold-out product causes exclusion once discovered, and erodes trust in the feed.
See structured data for AI search.

​
Write the description to be quoted

Front-load the facts. First sentence states what the product is and its defining attribute. Persuasion after, if at all. Compare:
Discover our best-selling boot, crafted for adventurers who refuse to compromise.
A waterproof full-grain leather hiking boot with a Vibram sole, available in wide fit, weighing 540g per boot.
The second can be extracted, compared, and cited. The first cannot.

​
Give every variant a real URL

Variants hidden behind a picker are not individually addressable, so they cannot be cited or compared separately. Distinct, crawlable variant URLs with their own markup make each one retrievable.