Ecommerce SEO
Category page SEO
Category pages and Shopify collection pages follow the same rules — content, one intent per page, titles, pagination and structured data. The full guide is on the collection page optimisation page.
Category pages are usually the highest-value SEO pages on an ecommerce site: they match broad commercial queries and concentrate internal links. They are also usually the thinnest pages on the site — a heading and a product grid.
On Shopify these pages are called collections, and the rules are the same on every platform. The full guide — content above and below the grid, one page per intent, titles and meta, pagination, empty pages and structured data — is in collection page optimisation.