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Semrush and Ryze solve different problems. Semrush is a research and reporting platform — it tells you what to do. Ryze is an execution agent — it does the work. Understanding that difference matters more than any feature comparison.

What each does

Where Semrush is stronger

Being straightforward: Semrush has a deeper research toolkit and a far larger historical database. If your work is analysis — competitive research, market sizing, backlink forensics, detailed keyword exploration — Semrush does more. Some teams keep both: Semrush for research, Ryze for execution. If your Semrush plan includes API access, you can connect Semrush to Ryze with your API key, and the agent can pull domain and keyword analytics and backlink data for you — usage runs on your Semrush API units, not Ryze credits.

Where Ryze is different

Ryze audits, decides, and then acts — shipping fixes, publishing content, building links, and managing campaigns, under your approval settings. Semrush will tell you that hundreds of pages have missing meta descriptions; Ryze writes and ships them on the pages that carry your traffic.

What does not transfer

Be clear-eyed about this before switching:
  • Historical keyword and ranking data stays in Semrush. There is no import. Export what you need first.
  • Saved projects, dashboards, and reports do not carry over.
  • Your rank tracking history stays behind. Ryze reads positions from your Search Console, so recent history comes from the source.
What does carry over is anything that lives outside the tool: your Search Console history (up to 16 months, available on connection), your site, and your content.

Before you cancel

  1. Export keyword lists you have curated — these represent real work
  2. Export position tracking history for your key terms
  3. Export the backlink profile, particularly for a migration or disavow record
  4. Export site audit findings you have not yet actioned
  5. Screenshot or export dashboards used in client reporting
Do this while the subscription is live. Exports are not available afterwards.

Setting up Ryze

Start with the short setup chat Ryze opens after checkout: it asks for your website, connects Search Console (required) and Google Analytics, and sets where articles are published. If you left before finishing, open Home and click Finish SEO setup under Finish setup. Then review your Brand profile (sidebar → Brand) and open SEO → Technical Audit — the audit runs weekly on its own, and Run Scan starts one any time. Search Console supplies the historical query data that matters most, so much of what you would have lost is recovered from the source rather than from Semrush. See What is Ryze and Home.