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The honest summary: Ryze does not import historical data from other SEO tools. What it does is reconnect to the original sources, which is where most of the valuable history actually lives.

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What carries over automatically

This matters more than it first appears. The data most people fear losing — search performance, traffic, conversions, spend — belongs to the platforms, not to the tool that displayed it. Reconnecting the platform recovers it.

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What does not carry over

Data that existed only inside your previous tool:
  • Rank tracking history from the old tool. Ryze reads positions from Search Console, refreshed when you ask or weekly or monthly on a schedule. History stored only in the old tool stays there.
  • Backlink index data. Ahrefs and Semrush indexes are proprietary — see switching from Ahrefs.
  • Curated keyword lists and projects.
  • Saved dashboards and report templates.
  • Content briefs and optimization scores.
  • Site audit history, though a fresh audit replaces it immediately.
There is no import path for these. Export them before cancelling.

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Preserve a baseline

This is the part people skip and later regret. Before switching, record:
  • Organic sessions and revenue for the last 12 months
  • Conversion rate by device and traffic source — see benchmarks
  • Rankings for your key terms
  • Indexed page count
  • Core Web Vitals on key templates
  • AI citations, if tracked — even if the answer is zero
This matters because without a baseline you cannot tell whether anything improved.

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Sequence

1

Export from the old tool

Keyword lists, backlink profile, rank history, outstanding audit findings. Do this while the subscription is live.
2

Record your baseline

The metrics above, dated.
3

Connect Ryze

Ryze opens a short setup chat after checkout — if you left before finishing, open Home and click Finish SEO setup under Finish setup. The chat asks for your website, connects Search Console (required) and Google Analytics, and sets where articles are published. Connect your store and ad accounts on the Integrations page if the chat didn’t. See Home.
4

Review your Brand profile

What you sell, who you sell to, tone. Open Brand in the sidebar and check what the agent wrote — see Brand. This determines output quality more than any other setting.
5

Run a baseline audit

Open SEO → Technical Audit before changing anything, so you can compare later. The audit runs weekly on its own; Run Scan starts one any time.
6

Cancel the old tool

Only after confirming the exports are complete and readable.