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The honest summary: Ryze does not import historical data from other SEO tools. What it does is reconnect to the original sources, which is where most of the valuable history actually lives.

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What carries over automatically

This matters more than it first appears. The data most people fear losing — search performance, traffic, conversions, spend — belongs to the platforms, not to the tool that displayed it. Reconnecting the platform recovers it.

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What does not carry over

Data that existed only inside your previous tool:
  • Rank tracking history. Ryze tracks daily from connection onward. Prior history stays with the old tool.
  • Backlink index data. Ahrefs and Semrush indexes are proprietary — see switching from Ahrefs.
  • Curated keyword lists and projects.
  • Saved dashboards and report templates.
  • Content briefs and optimization scores.
  • Site audit history, though a fresh audit replaces it immediately.
There is no import path for these. Export them before cancelling.

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Preserve a baseline

This is the part people skip and later regret. Before switching, record:
  • Organic sessions and revenue for the last 12 months
  • Conversion rate by device and traffic source — see benchmarks
  • Rankings for your key terms
  • Indexed page count
  • Core Web Vitals on key templates
  • AI citations, if tracked — even if the answer is zero
Two reasons this matters. First, without a baseline you cannot tell whether anything improved. Second, the plan guarantees on Traffic Printer and Ecom Autopilot are measured against your own baseline — so recording one properly is directly in your interest. See plans overview.

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Sequence

1

Export from the old tool

Keyword lists, backlink profile, rank history, outstanding audit findings. Do this while the subscription is live.
2

Record your baseline

The metrics above, dated.
3

Connect Ryze

Store, Search Console, analytics, ad accounts.
4

Set agent context

What you sell, who you sell to, tone. See agent context — this determines output quality more than any other setting.
5

Run a baseline audit

Before changing anything, so you can compare later.
6

Cancel the old tool

Only after confirming the exports are complete and readable.