Prefer video? Watch the Generating ad creatives guide.
What it generates
- Static ad imagery built around your products
- Ad copy variants — headlines, primary text, descriptions
- Format variations for placement requirements
- Variants on a concept that is already working
- UGC-style video ads where a person holds your product and talks to camera
UGC video ads
Ask the agent for a UGC video and it renders a vertical, phone-shot-looking clip: an AI person holding your real product and speaking to camera, lip-synced, in a natural voice. It lands in My Creatives on its own — rendering takes up to five minutes, so you do not sit and wait for it. It works from your actual product photography, not a description. The agent looks at the images you have, then writes a brief covering the product as it appears in the photo, who is holding it, the room, and the exact spoken lines. You can direct any of that: ask for a different actor, a different room, or give it the script yourself. Format: 9:16 vertical, 5–12 seconds (8 by default). Cost: 10 credits per video.What films well, and what does not
The deciding factor is the label. The model reproduces what it can read clearly and garbles what it cannot.- Films well: rigid packaged goods with one large, clear label — bottles, cans, jars, boxes, devices.
- Films badly: fabric with dense repeated print, and anything where fine print has to stay legible while the product moves in someone’s hand.
Getting a usable one
Give it one clear product photo, not five angles. The video is built from what the reference image shows. Write the dialogue like speech, not copy. Two to four short sentences that a person would actually say out loud. Ad copy read aloud sounds like ad copy. Treat the first render as a draft. It is a five-minute, ten-credit iteration — cheaper to regenerate with a tighter brief than to argue with the result. A refusal is not a retry. If a render comes back rejected, the brief tripped content moderation or the reference photo was unusable. Submitting the same brief again fails the same way — change it.How to use it well
Generate variants of proven concepts, not endless new ones. Once an angle works, variations on it usually outperform unrelated new ideas. Vary one dimension at a time. Same image with five headlines tells you something about headlines. Five entirely different ads tell you only which of five won. Refresh before performance collapses. By the time cost per result has climbed noticeably, you have already spent inefficiently for a while. Watch frequency and CTR — see Meta Ads. Keep brand consistency. Set agent context properly — what you sell, who you sell to, tone. This is what stops generated creative from reading as generic.What generated creative will not do
Being direct, because this is where expectations break:- It will not fix a weak offer. No creative makes an uncompetitive product profitable.
- It does not replace brand judgement. Generated output needs review — it does not carry your commercial context unless you have given it.
- Volume is not a strategy. A hundred undifferentiated variants perform worse than five considered ones and cost more to test.
- It cannot know what it has not been told. Product details, positioning, and constraints come from your catalogue and context.
- UGC video is not a spokesperson. The person on screen is generated for that clip. Do not build a campaign that depends on a recurring face, and never ask for a real named person.