Refresh cadence
Alerts for significant changes are delivered through Slack and email rather than requiring you to check a dashboard.
Why AI visibility is not tracked daily
Daily AI visibility numbers would be actively misleading. Answer engines are volatile: only a minority of cited URLs repeat between two runs of the same prompt. A daily figure therefore measures engine randomness far more than it measures your site. Reacting to it produces false alarms — a drop that reverses itself the next day, or a spike that means nothing. A weekly cadence aggregates enough runs for the noise to partially cancel, while staying frequent enough to catch real movement. Even weekly, the trend across several weeks is the signal, not any single week.How long changes take to show
Different work has different latency. Setting expectations honestly:
The ordering is consistent: paid moves fastest, technical fixes next, organic ranking after that, AI citations later still, and brand priors slowest of all.