What it contains
Citation share — the proportion of all cited URLs pointing to your domain, and which of your pages earned them. Mention rate — how often your brand was named in answer text, with or without a link. Share of voice — your mentions against every competitor appearing in the same answers. Per-engine breakdown — ChatGPT, Perplexity, Google AI Overviews, Claude, reported separately. Per-prompt detail — which prompts you appeared in, and what was cited instead where you did not. Competitor domains — the full cited field, ranked. Definitions for each: AI visibility metrics.Reading it
Read engines separately, never blended. Perplexity, ChatGPT, and AI Overviews retrieve differently. An average across them hides the structure you would act on. Expect Perplexity to move first. It retrieves aggressively and cites reliably, so content work usually shows there earliest. Treat AI Overviews as an SEO output. If you do not rank in conventional Google results, you will rarely appear in the Overview. Start with the prompts where you are absent. What was cited instead is the actionable finding — usually a page answering the question more directly than anything you have published.Volatility
Only a minority of cited URLs repeat between two runs of the same prompt. This is normal engine behaviour, not a tracking fault. Practical consequences:- Week-to-week movement is mostly noise. Do not react to it.
- Small numbers behave like small numbers. 3 to 5 citations is not a 67% improvement.
- The reliable read is direction across a quarter, on a stable prompt set.