Default cadences
Delivery channels
- Slack — connect a channel per workspace
- Email — to individuals or a distribution list
- Dashboards — live, always current
Choosing a cadence
Match the reporting interval to how fast the thing actually moves:- Paid ads — daily or weekly. Changes land within 24 hours.
- Technical fixes — as they ship. Approved fixes go live within hours.
- Organic rankings — weekly at most. Daily rank data exists, but daily reporting on it invites reacting to noise.
- AI visibility — weekly, read monthly. Volatility makes anything faster misleading.
- CRO tests — at conclusion, never mid-flight. Peeking at running tests is how false positives get acted on.
Reporting more often than a metric meaningfully changes does not give you more information — it gives you more noise to react to.

