Platforms
Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, Microsoft Ads, and others. Unlimited ad accounts are included. Connect accounts in Workspace Settings → Integrations — see Google Ads and Meta Ads.What you can do
Ask about performancePull the last 7 days of Google Ads spend and break it down by campaign.
Which campaigns have ROAS below 2 this month?
Compare Meta and Google performance for the last 30 days.Direct changes
Pause the campaigns spending more than £50 a day with ROAS under 1.5.
Increase budget on the top three performing ad sets by 20%.Generate creative — see creative generation. Research competitors — see competitor ad library.
Approvals matter here more than anywhere
This is the part of Ryze that spends real money. Actions that change your accounts require approval by default.Review Permissions & approvals before enabling unattended changes on live ad accounts.
Speed of feedback
Paid ads is the fastest channel in Ryze — changes take effect and show results within about 24 hours, against 2–6 weeks for organic. That makes it the right lever when you need movement quickly, and the right place to be careful, because mistakes also land within 24 hours.Attribution
Ryze reports unified attribution across ads, SEO, and CRO. Expect platform-reported numbers to disagree with GA4 and with Shopify — each uses different attribution windows and models. Track each consistently rather than trying to reconcile them exactly.Limits
- Ryze operates within each platform’s own rules and approval processes
- It cannot fix an uncompetitive offer, and no amount of optimisation makes an unprofitable product profitable
- Creative and audience changes still need judgement; the agent proposes and executes, it does not carry your commercial context unless you give it — see agent context