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Core Web Vitals are Google’s three metrics for measuring real-world page experience: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). They are measured from real user data, not lab tests, and a URL must meet all three thresholds to pass.

The three metrics

Thresholds are assessed at the 75th percentile of page loads, segmented by mobile and desktop. Passing means 75% of real visits met the threshold — not the average. INP replaced First Input Delay as a Core Web Vital in March 2024. FID measured only the delay before the first interaction was processed; INP measures the full interaction-to-paint latency across all interactions on the page.

Common causes on ecommerce sites

LCP — unoptimised hero and product imagery, render-blocking CSS or fonts, slow server response, oversized image dimensions served to mobile. INP — heavy third-party scripts (chat widgets, analytics, review platforms, A/B testing tools), long JavaScript tasks blocking the main thread, unoptimised event handlers on filters and variant pickers. CLS — images and embeds without explicit dimensions, banners and cookie notices injected above existing content, web fonts causing layout reflow, dynamically inserted promotional bars.

How they are measured

  • Field data — the Chrome User Experience Report (CrUX), based on real Chrome visits over a rolling 28-day window. This is what Google uses for assessment.
  • Lab data — Lighthouse and PageSpeed Insights simulations. Useful for diagnosis, but does not directly determine the assessment.
Because field data uses a 28-day rolling window, fixes take weeks to show up fully.

Weight in ranking

Core Web Vitals are a genuine but small ranking signal. Relevance and content quality dominate. They matter most as a tiebreaker between comparably relevant pages — and independently for conversion, since slow pages lose buyers regardless of ranking.

Primary references