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Once Google Ads is connected, Ryze can read performance and act on campaigns under your approval settings.

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Analysis

Ask directly in Claude or ChatGPT:
Break down last month’s spend by campaign and show ROAS for each.
Which search terms are costing money without converting?
What changed in the account in the last week?
Which products are getting the most Shopping impressions but the fewest clicks?
The last is often the most valuable on an ecommerce account — it points at feed and imagery problems rather than bidding ones.

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Management

With approval, the agent can create and adjust campaigns, manage budgets and bids, add negative keywords, and pause underperformers. Typical instructions:
Add negative keywords for search terms with over 50 clicks and no conversions.
Shift budget from campaigns below 1.5 ROAS to those above 3.

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Shopping feed quality

For ecommerce, Shopping performance depends more on feed quality than on bidding. The same catalogue work that drives SEO drives Shopping:
  • Product titles matching how people search
  • Complete, accurate GTINs
  • Correct product categories
  • High-resolution imagery
  • Accurate price and availability
Ryze optimises the catalogue feed — title rewrites, GTIN assignment, category corrections, image upscaling — which improves Shopping and organic simultaneously. See merchant listing markup.

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Where accounts usually leak money

  • Broad match without tight negative keyword management
  • Brand and non-brand mixed in one campaign, making performance unreadable
  • Shopping campaigns with poor feed data
  • Conversion tracking counting the wrong actions, or double-counting
  • Automated bidding given insufficient conversion volume to learn from

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Attribution caveat

Google Ads reports conversions on its own attribution model and lags for recent view-through and cross-device conversions. Recent-day figures are always incomplete. Do not judge a change on 24 hours of Google-reported data.