How a message is charged
Each reply starts at 1 credit, then adds for the work it does:| Action | Cost |
|---|---|
| Base reply — every message | 1 credit |
| Each data action — pulling spend, ROAS, editing a campaign, etc. | +0.33 credits |
| Each ad creative generated | +5 credits |
Examples
- “Hey agent!” → no data pulled. 1 credit.
- “What’s my Google Ads spend this week?” → one data action. 1.33 credits.
- “Compare ROAS across my Meta and Google campaigns.” → pulls four reports. 2.32 credits (1 base + 4 × 0.33).
- “Generate 3 ad creatives for our spring launch.” → three creatives. 16 credits (1 base + 3 × 5).
See the cost of any reply
Hover the credit icon under any AI message to see exactly what it cost.
Track your usage
Open Organization Settings → Usage to see consumption across your whole organization.
- Credit balance — what you have left.
- Spent this period — used since your billing period started.
- Credits by day — daily consumption trend.
- By workspace and by user — who and what is spending.
Running low? Top up
Buy credit packs anytime from Billing. Top-up credits never expire — they carry over until you use them.| Pack | Price |
|---|---|
| 100 credits | $39 |
| 300 credits | $99 |
| 600 credits | $179 |
Good to know
- A reply that pulls data or generates creatives does more work, so it costs more — hover the credit icon to see the breakdown.
- Your plan’s credits reset each billing period. Top-up credits never expire.
- The Usage page breaks consumption down by workspace and by user, so you can see who’s spending.
Related
AI Ad Creatives
What a 5-credit creative generation looks like.
Invoices & Payment
Manage your subscription and payment method.